Rockwell Partners is a full service real estate firm that was in need of a new, fresh, modern brand identity design and website design.
The overall challenge was to create a logo mark that incorporated the idea of real estate services through a symetrical, geometric mark with simple shapes found in architecture and the letter "R". After digitally experimenting with numerous layouts and style treatments a new logo mark combining 2 mirrored inter-locking lower-case "r" shapes was chosen as the company's new identity.
The color scheme requested by the client was inspired by a Chicago based sports team. The primary 2 color, complimentary color palette utilized was meant to create contrast, cohesion and a sense of strong confidence.