Mexi-Snax was preparing to launch a new marketing campaign for their popular tortilla chips called "From the Field to Your Table" and was looking for a warm, earthy, vintage logo for the new campaign to promote the freshness and authenticity behind their tortilla chips. They also needed a brochure, flyer, new packaging design, and a tradeshow roll-up banner designed.
The overall goals of this project were to create a warm, earthy logo and supporting packaging design and promotional print materials.
The challenge was to create a logo that paired well with their beautiful Mexi-Snax logo design in terms of color, typography, shape, and style. The new packaging was also a challenge as it had to look new, colorful, and modern, yet timeless and established. Finding just the right color palette inspired by multi-colored corn varieties and wood textures and patterns was huge step in creating a cohesive brand identity pieces for the new campaign.