As an experimental brand project, Moon Bear Design Studio developed a new logo and brand identity for the popular on-line retailer “Etsy”. Inspired from the Art Deco design period, Moon Bear drew inspiration from the clean lines and geometric forms to create a new brand identity that is timeless, elegant, playful and modern.
The challenge was to create a mark that was upscale and elegant yet also a bit playful. After digitally experimenting with numerous layouts and style treatments of the letter “E” the clean line style ended up being the winner.
Achieving some perspective and dimension in the new logo mark while keeping it clean and modern was another challenge. The simple geometric forms were slightly rotated along the z-axis to give them the feel of childrens’ blocks or toys. By adding this perspective, it achieved a playful yet elegant logo mark comprised of simple shapes representing the variety of unique products sold on ETSY.com.