As an experimental brand project, Moon Bear Design Studio developed a new logo and brand identity for a driver-less car company named “VROOOM”. Inspired by clean neon lined lighting from the movie TRON, GPS navigation marker symbols, and the letter “V”, Moon Bear merged these three concepts to create a new brand identity that is timeless, futuristic, geometric and modern.
The challenge was to design a logo that would combine 3 visual concepts into one unified “V” mark. After digitally experimenting with numerous layouts and style treatments for the “V” letter logo mark the clean line style that embodied a navigation direction marker, the “V” letter form, and 3 roadway lines tapering at the top.
In order to achieve movement and cohesiveness in the new logo mark, the simple lines of the “V” taper at the top of the “V” to create a sense of perspective and also represent the lines of a roadway. As you can see the lettermark of the logo is seamingly simple but also very complex in it’s multitude of visual representations.