Spencer Insurance Agency

Web Design & Branding

Spencer Insurance Agency Branding Identity Stationary Piece

Project Overview

Spencer Insurance Agency was in need of a new, fresh, modern logo, professional business cards and minimalist website design.

The Challenge

The overall challenge was to design a mark that incorporated the letters "S" and "I" into a symmetrical, geometric logo mark. After digitally experimenting with numerous layouts and style treatments a new logo mark incorporating the letters constructed from a 4x3 grid system was chosen as the company's new identity.

The slightly de-saturated blue color scheme was meant to represent the trust and safety a client would want to feel when shopping for insurance.


  • Designed in 2010
  • Branding Identity pieces designed included logo and business cards and desktop web site design and front-end web development (CSS + HTML) coding.
Spencer Insurance Agency Logo Color Variants
Spencer Insurance Agency Logo Construction
Spencer Insurance Agency Website Design

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