Insurance Medley is a privately owned, independent insurance brokerage specializing in Life & Health Insurance and Annuities. Insurance Medley represents over 100 of the leading Life and Health Insurance companies, along with 50 Annuity companies.
The overall goals of this project were to create a modern, exciting, and trustworthy brand identity and web site for this new web based company.
The challenge was to create a mark that incorporated the idea of insurance through a shield and the idea of a mix or medley of options in a modern, exciting, and professional way. After digitally experimenting with numerous layouts and style treatments of shield type marks the 3 shields rotated each 120 degrees stood out as a favorite.
The colorful 3 color split-complimentary color palette chosen was meant to further support the idea of an exciting set of options within their 3 insurance categories: Life, Health, and Annuities.