Adams Vegetable Oils was looking for a warm, earthy, vintage, upscale logo for their new line of high-quality specialty cooking oils named Harvest Brands. There was an additional need for packaging label design needed to support their 7 new specialty oils.
The overall goals of this project were to create a timeless vintage logo and supporting packaging design materials.
The challenge was to create a logo that would work well in 7 different color variations to that would be unique to each oil product offered. The logo not only had to have a timeless appeal but also an upscale look as well. The seal shaped concept that was delivered which had included a combination of a custom farm field illustration and vintage woodcut serif typeface really captured the overall vision for the brand.