Bucom, experts in producing corporate meetings and events, needed a new bold website design to reflect their new logo and brand. They needed a web site that looked fresh, warm, exciting and inviting, yet also professional.
The overall goal of this project was to take their new brand look and build a website that reflected the new bold and energizing brand identity.
The challenge was implementing their warm and bright new color palette consisting of warm yellows and oranges in a well-balanced and intelligent way that would not overwhelm the user. The other challenge was to weave in literal and figurative stock photography themes that would help entice and excite new business partnerships. From a UX perspective the site had to have a clear hierarchy between navigation, headings, content, and call-to-action buttons.